London, October 15th, 2025 – The Apax Digital Funds to acquire atHome Group, Luxembourg’s leading property and automotive marketplace, from Mayfair Equity Partners and Oakley Capital.
The Apax Digital Funds, the tech growth equity funds advised by Apax Partners LLP (“Apax”), today announced that they have reached a definitive agreement to acquire a controlling stake in atHome Group (“atHome” or the “Company”) from funds advised by Mayfair Equity Partners LLP and Oakley Capital.
atHome operates Luxembourg’s leading property and automotive marketplaces, with fast-growing financial services spanning mortgages, insurance and tax, helping consumers through all stages of a transaction. It is the preferred destination for both buyers and sellers, and the platform enjoys materially higher traffic and deeper content engagement than its closest peers, as well as a high proportion of exclusive listings.
Over the last five years, atHome has continued to gain market share and solidify its position as the undisputed classifieds leader across property and auto verticals in Luxembourg, as well as expand its proposition into adjacent financial services.
Bertie Aykroyd, Partner at Mayfair Equity Partners, said: “Soufiane and the atHome team have built an exceptional business with strong market leadership. We are proud to have partnered with such a great team and look forward to seeing atHome’s continued success in its next chapter.”
Peter Dubens, co-Founder and Managing Partner at Oakley Capital, said: “We’re pleased to see such a strong outcome for Soufiane and the atHome team. From our initial acquisition of atHome via a corporate carve-out to our partnership with Mayfair, atHome has grown into a digital market leader and consumer champion, with a bright future ahead.”
Soufiane Saadi, CEO of atHome Group, said: “I want to thank Mayfair Equity Partners and Oakley Capital for their support over the last few years, supporting our ambition to grow into a unique digital ecosystem. Today’s announcement marks an exciting milestone for our Company. I’m delighted to partner with Apax, who have an enviable reputation investing in online marketplaces and classifieds. We look forward to continuing this journey of innovation and growth with Apax.”
Mark Beith, Partner at Apax Digital, said: “We’ve admired atHome for many years, and are thrilled to partner with Soufiane and his talented team to invest further in product, data and AI, and go-to-market initiatives and take an already market-leading platform to the next level.”
Steve Kooyers, Partner at Apax, added: “This will be the Apax Funds’ fifteenth marketplace investment, and we look forward to leveraging our experience investing in and operating leading online marketplaces to support management in delivering atHome’s next phase of growth.”
The Apax Funds have a strong track record investing in online marketplaces, including: Auto Trader Group – the UK’s largest digital automotive marketplace; idealista – Spain’s leading online property portal; the Baltic Classifieds Group – the leading property, automotive, jobs, and generalist portals in the Baltics; and Trade Me, the leading online marketplace in New Zealand. Apax intends to partner with atHome to accelerate product innovation, enhance the customer experience for consumers, agents and dealers, and build on the Company’s category leadership and attractive market dynamics in Luxembourg.
The transaction is subject to customary closing conditions and is expected to close in Q4 2025. Financial terms were not disclosed.
Rothschild & Co acted as exclusive financial advisor to atHome Group and the Company’s shareholders. Debevoise & Plimpton LLP provided legal advice to atHome Group and its shareholders. Simpson Thacher & Bartlett LLP provided legal advice to Apax.
About Mayfair Equity Partners
Mayfair Equity Partners is a dedicated digital investor with over £2 billion of assets under management. We partner with exceptional management teams and help them expand into new geographies, disrupt existing markets, and effectively harness technology to build the digital leaders of tomorrow.
Mayfair has an established track record of supporting innovative companies including OVO, a digital challenger which has scaled to become the third largest provider in the UK retail energy sector; EGYM, a leading fitness technology company; LoopMe, a leading mobile advertising platform; and TrustedHousesitters, the subscription-based pet sitting and travel company. For more information, please visit www.mayfairequity.com.
For more information, please visit www.mayfairequity.com.
About Oakley Capital
Oakley Capital was founded 20 years ago to be the partner of choice for exceptional founders and entrepreneurs. We back private, pan-European businesses with an enterprise value from €100m to €1bln+, acquiring control or co-control stakes and supporting complex deals such as carve-outs.
We have a diverse team of over 200 professionals working across five locations, including London, Munich, Milan, Madrid, and Luxembourg, offering us genuine European reach and local cultural expertise. Our unique origination capabilities help us unearth attractive opportunities across our four core sectors: Technology, Business Services, Digital Consumer and Education. We focus on building long-lasting, repeat partnerships with exceptional founders, many of whom go on to invest in our funds.
About atHome Group
atHome Group is Luxembourg’s leading property and automotive online marketplace, connecting consumers with real-estate agents and automotive dealers nationwide. The Company also operates digital mortgage broking and personal tax filing services, extending its support across key life and financial decisions for households. Headquartered in Luxembourg, the Company combines trusted brands with data-driven products to deliver value to customers and partners.
About Apax Digital
The Apax Digital Funds specialise in growth equity and buyout investments in high-growth enterprise software, consumer internet, and technology-enabled services companies worldwide. The Apax Digital team leverages Apax’s deep tech investing expertise, global platform, and specialised operating experts, to enable technology companies and their management teams to accelerate the achievement of their full potential. For further information, please visit http://digital.apax.com.
For over 50 years, Apax has worked to inspire growth and ideas that transform businesses. The firm has raised and advised funds with aggregate commitments of nearly $80 billion. These funds provide long-term equity financing to build and strengthen world-class companies. For more information see: www.apax.com.
